January 20, 2019

5 Things We Learned From Our Product Council Meeting

A core philosophy at Trace is a laser focus on customer profitability. This philosophy has been foundational since our company’s founding in 2015. We remain close to the markets and customers we serve to quickly address their needs and prioritize our products’ features.

This is exactly what we had in mind when we built our row crop Product Council. Our Product Council is made up of producers from across the midwest, south, and east coast who are leaders and influencers in their regions. They are a forward-thinking and technology-focused group who are passionate about what Trace’s technology can do for their peers across US row crops.




Our Plans For 2019 And 2020 In Row Crops Are BIG

To bring our customers the most value, we need to be at the ground-level, intimately understanding the challenges they face in their operation and what problems our technology can solve. We believe Trace Genomics’ soil test and the insights it uncovers will shift the way they make their management and input decisions and increase the return on investment from their crops.

Recently, we hosted a full-day workshop in Des Moines, Iowa. As we prepare to launch our row crop offering, we want to share the key learnings that came out of this workshop:

1. Optimization of Inputs Has Never Been More Important Than Now

Margins are tight. Each input decision is driven by cost and the expected return on investment. The more prescriptive a grower can be when selecting and placing inputs, the better their return on investment outcome is.

2. Soil Biology Data Will Help Determine And Reinforce The ‘Why’ Behind Management Decisions

At times, it feels like choosing the right input is a gamble or a high premium insurance policy. On certain areas of the field, it works and on other areas it falls short. Understanding the biology of the soil in any given field will shed light on why one area outperforms another. It will help justify the decision each time the producer writes a check.

3. One Size Does Not Fit All When It Comes To Soil Sampling

There’s a lot of variance when it comes to best practices for soil sampling. This has to be taken into consideration when developing sampling protocols. Every region, farm and field is different and current soil sampling procedures should be considered as well.

4. Build Trust In The Solution And Share Successes

Producers need assurance to know Trace’s solution is the right one. We recognize that and that’s why we’re building success stories and demonstrating product validation. Throughout this year, we’ll share insight from our product council members so you can hear about our technology from growers just like yourselves.

5. Create A Space For Product Feedback

We need to keep listening to our customers and never stop. The growers that use Trace will be key in shaping the future of the product. At Trace, we want to make it easy for our customers to give feedback and request new features.


2019_Product_Council_Des_Moines 2


Product Council Pictured Left to Right, Back Row: Dr. Erik Christian (Trace), Klaas Martens (Member), Dr. Ariel Zajdband (Trace), Mark Leidy (Trace Advisor), Jimmy Emmons (Member), Allan Baucom (Member), Dr. Ronnie Helms (Member), Justin Knopf (Member), Kris Tom (Member), Dr. Randy Madden (Member) Front Row: Dr. Poornima Parameswaran (Trace), Brett Norman (Trace), Carolyn Marguet (Trace), Daren Medenwald (Member) , Daniel Tebes (Trace)


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