Ag Biotech Engineer, Fraley Joins Board of Directors

April 13, 2021

FOR IMMEDIATE RELEASE Contact: Monica Knickerbocker,, (303) 638-0514  Ag Biotech Pioneer Fraley Joins Trace Genomics Board      REDWOOD CITY, Calif. – Tues., April 13, 2021 – Trace Genomics announces the appointment of Dr. Robert (Robb) Fraley to its board of directors. Dr. Fraley, who served for nearly 40 years as chief technology officer at […]


Iowa Farmer, Jerry Dove, On Measuring What’s In The Soil

March 1, 2021

Grower and agronomist Jerry Dove's interest in science and technology first developed while earning his bachelor's degree in Agronomy at Iowa State University. "I was always thinking about what’s going on below the surface,” says Jerry. After completing his degree in 1982, he returned to his family’s centennial farm in Janesville, Iowa. They primarily grow corn and soybeans and also grow alfalfa and cereal rye.


Soil Intelligence Helps Farmers on the Front Lines of Soil Health

February 9, 2021

As the original stewards of the land, farmers are on the front lines of one of the least understood and untapped frontiers of combating climate change – the soil. Because of soil’s massive potential to store carbon and its foundational role in growing our food and fostering biodiversity (there is more biodiversity below ground than above ground), soil presents an opportunity for farming to positively impact climate change, biodiversity and […]


Soil Health: We Can Do More

January 26, 2021

One of the greatest challenges we face in the world today is being responsible stewards of our natural resources – our air, water and soil – while at the same time producing the food needed for a growing global population. While we’ve made great strides to protect and improve our air and water, we can do more to protect the earth beneath our feet.   […]


The Ames Advantage: New Lab on Cutting Edge of Soil Science

January 11, 2021

California-based Trace Genomics has put down Midwestern roots with its new, state-of-the-art laboratory in Ames, Iowa. John Jansen, Vice President of Commercial Operations, shares his insights on the significance of the innovative technology, top-notch team and the lab’s central location. Having been involved in new agriculture technologies for the past two decades, Jansen is excited […]


A Day In The Life: Trace’s Lab

March 9, 2020

Researchers, scientists, inventory managers, progress trackers, communicators…life in Trace’s lab involves wearing many hats. Our founders, Diane and Poornima, met in a Stanford University laboratory and today Trace’s lab plays a vital role in internal operations. It’s a role we take very seriously because it is the first touch point of our customers’ soil once […]


Quantifying SDS In Soybeans To Prevent Impact On Yield

December 30, 2019

“It’s exciting to be on the ground floor working with Trace,” says Michael Dunn, a Precision Agronomist at Anez Consulting, LLC. Michael started his career in horticulture in Northern California before moving to Minnesota to work with broad acre crops, where he has worked out of Anez Consulting’s head branch in Little Falls for the […]


Soil At Work Recap: Our Row Crop Tour Of The Midwest And Arkansas

September 12, 2019

During the month of August, we traveled to five states and hosted seven sessions for our 2019 Soil At Work tour. We kicked off the two-hour workshop with a welcome by our hosts. Watch the video below to see Zach Johnson, the Millennial Farmer, talk about what he’s most excited for in the workshop.


Danny Royer On How To Implement New Technologies Successfully

July 22, 2019

One of the biggest challenges Danny faces when consulting with specialty farming operations across California, Arizona and the Pacific Northwest is implementing an operational framework. This is key to running a successful farming operation because it establishes a structure that defines responsibility and accountability. This is especially critical for producers as they wear many hats. […]


How Measuring Soil Biology Fits Into A Modern Integrated Pest Management Approach

June 28, 2019

Farmers have been using Integrated Pest Management (IPM) principles across their farms for generations. Historically, the goal of IPM has been to balance ecological and economic principles to best manage pests and disease while ensuring productivity and profitability. However, there are more layers to pest management in modern agriculture, including new technology, changing consumer preferences […]


Vessey & Company Puts Technology To Work To Produce Healthy Lettuce

June 17, 2019

Vessey and Company operates as a grower, packer, shipper that grows both organically and conventionally. The majority of the 12,000 acres under management are devoted to spinach, spring mix, romaine, broccoli, cauliflower, iceberg and leaf lettuce. In order to mitigate some of the risks associated with farming, Vessey & Company has about ten joint venture […]


Indiana Farmer, Kris Tom, On Managing Their Most Valuable Asset: The Soil

June 13, 2019

Tom Farms has a rich legacy of farming. Everett Tom, Kris’ grandfather, started the operation in 1952. At 90 years-old, Everett and his wife Marie are still active on the farm operating a small cattle herd. Today, three generations run the 19,000 acre operation that spans six Northern Indiana counties. Kris has four siblings, two […]


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